How Transparency Helps Your Auto Dealership – How It Benefits Your Customer
Customers have it so easy now compared to the old days. Now when a buyer is interested in a vehicle and this prospective customer contacts your sales department or BDC and gets the typical run around the next minute that same person is making a mental note of the time wasted and is on to the next dealership’s website. Sure the dealer is trying to protect their gross but at what expense? Why not do a 180 and be transparent. Get those buyers with excellent credit the zero down deals.