WHY REVIEWS CAN ROCKET YOUR BUSINESS TO THE MOON

 Good reviews on Google My Business are important for salons, dentists, chiropractors and restaurants to name just a few for many reasons. Reviews are an important source of information to potential customers, and for salons, they can be the difference between gaining a new customer or losing them. Reviews on Google My Business can also help salons build trust and credibility, helping them stand out from the competition. Additionally, reviews on Google My Business can provide valuable insights into what customers think of a salon for example, allowing salons to make improvements to their business. In this article, we will explore why good reviews on Google My Business are so important for salons.   Why Reviews Are Important  According to BrightLocal’s 2019 Local Consumer Review Survey, 85% of consumers read up to 6 reviews before they trust a business. In addition, 63% of consumers indicated that they are more likely to purchase from a business if it has positive reviews. This data demonstrates how important reviews are for businesses, particularly in the salon industry.  When customers search for a salon online, the first thing they will come across is the Google My Business listing for the business. This listing contains all of the important information about the salon such as its location, hours of operation, and contact information. Additionally, it also contains customer reviews which can influence potential customers’ decisions about whether or not to visit the salon.   If a salon has good reviews on its Google My Business listing, this is an indication that previous customers had a positive experience at the salon. This gives potential customers confidence that they too will have a positive experience and encourages them to visit the salon and make a purchase. On the other hand, if a salon has poor reviews on its Google My Business listing, this could be a deterrent for potential customers as it could indicate that previous customers had a negative experience at the salon.   Building Trust and Credibility  In addition to helping potential customers make decisions about which salons to visit, good reviews on Google My Business can also help salons build trust and credibility with their target audience. Consumers these days are very savvy when it comes to researching businesses before making purchases. They want to ensure that they are choosing a reputable business with quality services and products before spending their hard-earned money. Good reviews on Google My Business provide assurance that previous customers had positive experiences at the salon and can help build trust with potential customers who may be hesitant about visiting the salon for the first time.   Furthermore, good reviews on Google My Business can help establish credibility for the salon in its local market by showing potential customers that other people have visited and enjoyed their services. This can help boost visibility for the salon in its local market as well as attract more customers who may be looking for similar services in their area.   Gaining Insight into Customer Needs  Another benefit of having good reviews on Google My Business is that it can provide valuable insights into what customers think of a salon’s services and products. By reading customer reviews, salons can gain an understanding of what their target audience likes and dislikes about their services as well as any areas where they may need improvement. This information can then be used by salons to make changes or adjustments to their services in order to better meet customer needs and expectations.   For example, if many customers mention in their reviews that they would like more product options or services at the salon, then this is an indication that these items should be added in order to better serve customer needs and attract more business. Similarly, if many customers mention in their reviews that they had difficulty booking appointments or found staff members unhelpful or unfriendly then this is an indication that these issues should be addressed in order to improve customer service and increase customer satisfaction levels.   Conclusion  In conclusion, having good reviews on Google My Business is essential for salons as it provides potential customers with assurance that previous customers had positive experiences at the salon as well as establishes trust and credibility with potential customers who may be hesitant about visiting the salon for the first time. Additionally, good reviews on Google My Business provide valuable insights into what customers think of a salon’s services and products which can then be used by salons to make improvements where necessary in order to better meet customer needs and expectations

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